Tag Archives: Tour de B-cycle

Welcome to Madison B-cycle Melissa!


Melissa’s notebook and water bottle. Guerrilla marketing at its finest.

Times are a’changing and our team is a’growing! So we’d like to dedicate this blog post to welcoming our new marketing intern – Melissa Faulkner. Melissa was pretty much already running her own guerrilla marketing campaign as she was a student at UW, so we had to have her on our side. She sent us this cover letter when she applied for the job. And well…the rest is history:

“Dear Madison B-Cycle,

My brother Steven (a recent Tour-de-B-cycle finisher) shared your recent job posting with me, knowing I’d be all over the opportunity to work with B-cycle. It was because of Steven that I first began to use B-cycle, but it is because of B-cycle that I have become the “cyclist” that I am today.

B-cycle reminded me of what it was like to be a kid again – to have the freedom to go anywhere and not be constrained by traffic, time, parking, and gas prices. I was so in love with my fat-tired red bike that I decided to purchase my first-ever bike last year. Even though my Trek single speed looks and feels pretty different than those big red bikes, it still gives me the same utility and joy that the B-cycles do. My bike has hardly replaced my need for B-cycle though. I still use B-cycle for every Badger home game and for weekend bar crawls that take me from State Street to Willie Street and back again. If it wasn’t for B-cycle, I would be confined to Library Mall food carts for lunch. But I now have time to cruise up to the capital on 30 minute lunch breaks and indulge in the obviously better selection. I proudly tag my water bottles and notebooks with B-cycle swag stickers, and I am the first to suggest using a B-cycle when my friends wanna get from point A to B. I am notorious for live-tweeting the contents of my B-cycle basket – who knew that silver basket could fit a six-pack of Totally Naked, spicy cheese bread, and a basil plant?

I graduate from UW-Madison this May with my marketing degree and will continue to stay in Madison for the summer and for future years – as I continue to work part time for lululemon athletica. I love the sense of community that I feel at lululemon – and that is also what draws me to work for Madison B-cycle. It is truly a community driven company, and it is clear – even from an outside perspective – that the company culture at B-cycle thrives off fun, team-work, innovation, and creativity. As a B-cycle marketing intern, I will continue to do what I am already doing – spreading my love of the big red bikes to strangers and friends alike in Madison. “

Can we get a collective “Awwwwww” ?

We are so excited to have Melissa here with us as we change the world, one big red bike at a time. And congrats on graduating Melissa!


Look for Melissa at all our B-Cycle events, including this weekend at Brat Fest. The one thing that Melissa loves more than biking is biking to eat brats.

Tagged , , , , , , , , , , , , , , , , ,

Tour de B-cycle Hall of Fame-rs!



These brave people have taken the 2012 Tour de B-cycle challenge! Their names will go down in history as the bravest B-cycle-rs ever known in Madison.

Brian Conger (4/1/12)

Ron Singer (4/15/12)

Torben Harrison (6/29/12)

Claire Hurley (7/14/12)

Shannon O’Hern (7/14/12)

Kelsey O’Hern(7/14/12)

Kaitlin Bier(7/14/12)

Travis Doran (7/22/12)

Adam Both (7/22/12)

Sarah Both (7/22/12)

Jody Medeke (8/24/12)

Nicci Fite ((8/24/12)

Dane Fjelstad (8/24/12)

Steve Wasmund (9/8/12)

Stu Rasmussen (9/12/12)

Mary Alderson (10/6/12)

Chris Whelley (10/6/12)

Albert Quattrucci and son (10/20/12)

Meredith Krejny (10/29/12)

Chuck Failing (10/29/12)

Steve Faulkner (11/15/12)

Will Catron (11/15/12)

Katy Hurley (11/17/12)

Keith Weber (11/18/12)

Beth Gelhar (11/18/12)

Troy Price (11/18/12)

Andrea K Noeske (11/22/12)

Torben Harrison– Second Tour (11/23/12)

Zacarias Barnes (11/30/12)

Ron Singer (05/01/13)

Derek McRoberts (07/20/13)

Indira Ceylan (07/20/13)

Liz Gebhardt (07/20/13)

Ronald Gangnon (07/24/13)

Chris Helf (07/29/13)

Tagged , , ,

Madison Tour de B-cycle

A How to Guide: Tour de B-cycle 

Courage, endurance, and a membership. These are the things you will need to successfully complete a Tour de B-cycle.Think you have what it takes to complete a Tour De B-cycle? Take the challenge!

What: Visit each and every B-cycle station in Madison. One bike check-in and one bike check-out must be logged. This ensures that each of your trips is being tracked. Make sure to use the map on www.MadisonBcycle.com or download the B-cycle app for all locations!

When: All 32 check-ins and check-outs must be within 24 hours. All rides between stations must be under 30 minutes.

Where: All 32 B-stations in Madison! Make sure to return to the B-cycle station that you started from to complete the loop.

Why: Pride. Completing a Tour de B-cycle is a feat that many never accomplish. Oh also, for fun of course! In addition to your new sense of pride, anyone that completes the challenge receives a free Madison B-cycle shirt!

How: Map your route, and check out your first bike! When you’ve completed the journey, post a photo on Facebook Page, and email info@madisonbcycle.com to tell us about it!


  • Wear a helmet!
  • Have a friend join in on the challenge with you.
  • Bring sunscreen, water, etc.
  • Enjoy exploring downtown Madison!


Tagged , , , ,