Category Archives: Staff

Meet the Interns!

From Right to Left: Renna Durham, Janalle Goosby, Raylene Brinkmeier

From Right to Left:
Renna Durham, Janalle Goosby, Raylene Brinkmeier


The interns have worked very hard this summer to create the best B-cycle experience for its riders and the Madison community. Since the beginning of May, they have indulged in many events in the community, as well as hosted events of their own. Coming from very different backgrounds, each intern brought something new and fresh to the Marketing team to create a unique experience for Madison B-cycle.

A driving factor behind working for Madison B-cycle for Raylene was connecting with the biking community.

“I could understand and feel their passion for biking and I wanted to be in the circle,” Raylene said.

“It was truly inspiring my first week with Madison B-cycle during Bike to Work week. Seeing everyone on their bikes, commenting to work, rain or shine, showed me just how dedicated bikers are to their craft. I saw everyone, no matter what age or size, on their bikes. It was nice to see the community come together in such a productive and healthy way,” Janalle added.

Each intern has a special skill that they brought to the team; Raylene specializes in sales, Renna has a head for business, and Janalle has a background in communications. The three of them together has created a pretty great team. Although the road hasn’t been the smoothest, they persevered through their struggles and helped each other grow and learn along the way.

“Understanding has been the biggest thing I’ve learned from working with the other interns. That, and social media. I truly enjoy working with both of them. Janalle is really good at connecting with people and helping them understand. Renna is really good at the business side and making it fun,” Raylene commented.

“I always try to learn as much as possible, whether it be through experiences, talking and interacting with people, or simply observing. I’ve learned a great deal from Raylene. She has such a  wealth of experiences that it would be difficult not to take at least one thing back. Fortunately for me, I’ve taken several. From her experience in sales to her eagerness to learn something new, I’ve had the pleasure of growing from her, and with her,” Janalle remarked.

Leaving this experience, the interns will take a lot with them.

“My biggest accomplishment is outreach. I’ve reached the downtown area and students and was able to spread the word about Madison B-cycle. I’m very proud of that. We (the interns) have worked hard this summer to make sure as many people as possible are aware of B-cycle, understands how it works, and take it for the spin. I think we’ve done a really great job to make sure that happens,” Raylene said.

“Similar to Raylene, I think that getting out in the community and interacting with people is my biggest accomplishment. But, in general, I think that honing my craft in communications is my biggest accomplishment. From creating content with the newsletter to talking about bikes with the experts, I was able to tailor my style to many different audiences and I had a blast so,” Janalle added.

In her free time, Raylene likes to spend time outdoors and staying active. Any outdoor activiy, Raylene pretty much enjoys. She also likes to travel as much as possible. Janalle is somewhat of the opposite. She likes to read, watch movies, and listen to music. She has a pretty big vinyl collection.

Overall, the interns were thrust into a world that they’ve never really experience before. Over the past few moths, they’ve acquired a lot of knowledge about biking that they otherwise wouldn’t have. They have even started biking more themselves, something that they haven’t done much of before.

“I’ve learned more about bikes. It is not just a mode of transportation, but an avenue for wellness,” Raylene said.

Welcome to Madison B-cycle Melissa!


Melissa’s notebook and water bottle. Guerrilla marketing at its finest.

Times are a’changing and our team is a’growing! So we’d like to dedicate this blog post to welcoming our new marketing intern – Melissa Faulkner. Melissa was pretty much already running her own guerrilla marketing campaign as she was a student at UW, so we had to have her on our side. She sent us this cover letter when she applied for the job. And well…the rest is history:

“Dear Madison B-Cycle,

My brother Steven (a recent Tour-de-B-cycle finisher) shared your recent job posting with me, knowing I’d be all over the opportunity to work with B-cycle. It was because of Steven that I first began to use B-cycle, but it is because of B-cycle that I have become the “cyclist” that I am today.

B-cycle reminded me of what it was like to be a kid again – to have the freedom to go anywhere and not be constrained by traffic, time, parking, and gas prices. I was so in love with my fat-tired red bike that I decided to purchase my first-ever bike last year. Even though my Trek single speed looks and feels pretty different than those big red bikes, it still gives me the same utility and joy that the B-cycles do. My bike has hardly replaced my need for B-cycle though. I still use B-cycle for every Badger home game and for weekend bar crawls that take me from State Street to Willie Street and back again. If it wasn’t for B-cycle, I would be confined to Library Mall food carts for lunch. But I now have time to cruise up to the capital on 30 minute lunch breaks and indulge in the obviously better selection. I proudly tag my water bottles and notebooks with B-cycle swag stickers, and I am the first to suggest using a B-cycle when my friends wanna get from point A to B. I am notorious for live-tweeting the contents of my B-cycle basket – who knew that silver basket could fit a six-pack of Totally Naked, spicy cheese bread, and a basil plant?

I graduate from UW-Madison this May with my marketing degree and will continue to stay in Madison for the summer and for future years – as I continue to work part time for lululemon athletica. I love the sense of community that I feel at lululemon – and that is also what draws me to work for Madison B-cycle. It is truly a community driven company, and it is clear – even from an outside perspective – that the company culture at B-cycle thrives off fun, team-work, innovation, and creativity. As a B-cycle marketing intern, I will continue to do what I am already doing – spreading my love of the big red bikes to strangers and friends alike in Madison. “

Can we get a collective “Awwwwww” ?

We are so excited to have Melissa here with us as we change the world, one big red bike at a time. And congrats on graduating Melissa!


Look for Melissa at all our B-Cycle events, including this weekend at Brat Fest. The one thing that Melissa loves more than biking is biking to eat brats.

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