Category Archives: B-Cycle News

The Time the Tour-De-Bcycle Was Live Tweeted

The life of a social media content creator can be somewhat challenging. Most of the time you are isolated, doing work from your bed in sweat pants that say “Brat Fest” on the butt. You’re forced to be your own critic, and you go a little crazy. You definitely start to think you are funnier than you actually are. Sometimes the words hit you, and sometimes they don’t. Sometimes you get this crazy burst of inspiration for what to say and how to capture an audience, and it will be while you are out to dinner at Culvers. And you are scribbling on ketchup-stained newspapers like a mad person. And other times, you are totally blank. Lost on anything witty or creative to say. And then there are the days when two amazing souls send you the ultimate content – freeing you from the dreaded writers block that has plagued you for the last three days.

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already owning his title.

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can we be best friends?

Over the weekend, another Tour-De-Bcycle was completed. And the two champions live-tweeted the entire experience. And it is my pleasure to present to you their account. Tweets, photos, hashtags and all. Congrats Laura and Brint. And thanks for the awesome piece. My blog post on one day becoming a biking cat lady was going nowhere quick…

“Legs feeling good today, about to saddle up for the #tourdebcycle

“Here we go #gamefacePhoto 1

“Stage one complete. 31 to go. #tourdebcycle #hardworkstartsnow

“Now at the station of my first b cycle adventure #fondmemories

“stage two at the nat first time bcycling was here #omg #thisissomuchfun
Photo 2

“The hospital hides her cycles #scavengerhunt #tourdebcycle

#imhungry @gordonsfreeman. This’s gonna be a long stage #tourdebcycle

“Sales on sales on sales #bcycletoyardsale

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“Stopping by to say hi to Leopold #tourdebcycle

“Lovely day for a ride past the zoo. Might break from #tourdebcycle to see Leopold the lion”
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“Off roading to the John Nolen Dr stop #mountainbcycle”

“Just racing the #tourdebcycle with @madtownbees #painface”Photo 6

“Madison bcycle Safari #babymuskrat”Photo 7

“Multitasking on the tour #tourdebcycle

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“Hot bearing sun brings us to a refreshing lunch #tourdebcycle”photo 9

Fan tweet from our friend Loren: “totally biked by that dude in tie dye on my ride in. He was flyin on his BCycle!”

“One year ago on bike 2work wk I got my first @Madison_Bcycle now here I am on le #tourdebcycle at my very first station”hoto 10

“#planning”photo 11

“Once more stage til food! #tengohambre”photo 12

“Fueling up #tastyorangesphoto 13#tourdebcycle

“Might have to spike glucose at @GreenBushBakery #livestrong”

“Swimming at the terrace via bcycles. It’s just too hot not to. Thanks for all the support and rt’s @Madison_Bcycle ! Back to the bikes”

“Drying off from the swim”

“Finding inner peace at peace park #tourdebcyclephoto 14

“Getting a blister on my finger, maybe need to cool it on the bell . @madtownbees @Madison_Bcycle ever get that problem @lancearmstrong ?”

“Who knew this one was here #someofthesearehardtofindphoto 15

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personal favorite picture. #powermove

WE FOUND THE TRIKE!!!! @Madison_Bcycle @madtownbees @ClayMatthews52 #wishyouwerehere

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“Tail wind going east this’ll be a fast stage! @madtownbees #bigtimespeed

“Cutting it close on open slots at tenney park #GetLuckyphot 18

“Stage 29!!!! We can do it @madtownbees ! #dedication

“Madison-full of bikes and gardens”photo 18

#SpeechLess #WeAreTheChampionsphoto 19

Just being rock stars after le#tourdebcycle #stillsohungry  #goodmemories photo 20

“How many of these puppies ya think would fit in the back of the #btrike?  #over1000photo 21

The most well-deserved cheese curds I’ve ever seen. Job well done, folks. Thanks for making the B-Team’s weekend and keeping us laughing and smiling. Now your Tour De Bcycle will forever live online!

Mad love, from the Madison B-Team.

PS: if this inspires you to complete your own #TourDeBcycle, know that you get a sweet free T-shirt upon completion. Details can be found here.

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Bicycling, Yoga, Cheese

I have three main passions in life: bicycling, yoga, and cheese. Although the last would be a fun post to write, I will be focusing on the first two. And if the main reason you even clicked on this was for the cheese part, then I apologize.

I believe that biking (or cycling, for you professionals) and yoga are quite similar. At least it makes sense in my mind why the yogi would gravitate towards biking and vice versa. If this was a marketing class, we would lump the yogis and the bikers into one target audience.

what I feel like while riding a bike.

what I feel like while riding a bike.

The first natural connection for me is the way yoga and biking make me feel. And it’s not just that both are great work outs, build core strength, and make me feel like my ham strings are screaming profanities at me. I’m talkin’ about a good, nostalgic, wholesome feeling. When I am on a bike or a yoga mat, I feel like a kid again. Being on a yoga mat makes me feel like I am back in a school yard on the monkey bars, and I am with my friends and we are doing flips and showing off. And I feel totally invincible, like I could never get hurt. Similarly, when I am on a bike, I feel like I am back on Lexington Terrace – a cup-de-sac street in Portland Oregon – and all my friends and I are toting Pokemon cards in zip lock baggies and meeting each other on bikes at the top of the hill to trade and then play kick-the-can until our moms yell at us to come inside for dinner. I feel free and liberated when on a bike. Free from constraints of traffic, gasoline prices, and claustrophobic two-doors. I feel equally as liberated on a yoga mat. My world is only as big as the 6 foot tall, 2 foot wide purple rubber mat in front of me, and yet nothing feels unattainable.

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On a less mushy note, both are work outs that my body can handle. I was blessed to have the knees of a 68 year old at the age of 23. And while all my friends are out training for half-marathons because apparently that becomes a trend at 21, I am icing my knee after I walk up a flight of stairs. Biking and yoga are safe places for me to push myself.

sweatyAnd then there is the heat. I really do love a dripping hot yoga class. The kind where you’ve created your own little hot tub on your mat and the mascara is dripping down your face. And thanks to it finally being summer season in Madison, I can now bring the heat to my bike rides. It’s a new sport I like to call Hot Biking. You check out a B-cycle when it is 89 degrees and the heat index is 104. You ride three blocks and feel like you’ve lost all your water weight, and its probably collected in your silver basket. And then you down an orange juice, a Gatorade, and a Starbucks Hibiscus Refresher to make up for the 750 calories you had to have just burned in the last 4 minutes.

 

You’ve probably participated in Hot Biking in the last week and didn’t even know it!

But in case you haven’t tried Hot Biking or Hot Yoga or any yoga – then Madison B-cycle has just the event for you. Next Thursday on July 26, the B-Team is gonna be hanging out with some pretty awesome yogis from The Studio and an equally awesome team from Whole Foods at our Law Park and John Nolen Station. It is right on the bike path and will take place during your nightly commute home – 4:30 to 6 PM. It will be a chance to learn some yoga poses that could really benefit you on and off the bike. It is not a class, but rather a time to get some personal instruction. And if you are a yogi, you know how valuable that one-on-one time is.B-Healthy B-Happy Hour Digital Flyer

So come be kids with us again and ride some bikes, do some yoga, and have some mock-tails. It’s a B-Healthy B-Happy Hour, and it is gonna be a pretty special evening. Who knows, maybe we can even play some kick the can before mom calls me home for dinner…

Bikes, Beverages, Bakasana. B-Healthy B-Happy Hour. See you there friends!

PS: Fromagination has some amazing cheese orphans lately. There is my cheese plug. So I didn’t totally lure you here under false pretenses.

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B-Inspired: Bike Shares of Europe

Recently I, Connor MacWilliams, (one of your faithful marketing interns) took a month long journey of a lifetime through Western Europe. In between sightseeing and the occasional visit to a local pub, I was able to seek out inspiration in the form of international bike share systems.

Europe was the birth place of bike share and has been paving the way for bike share systems, like Madison B-cycle, to be implemented across the world. The first system that I encountered was DublinBikes.

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Rightfully located in Dublin, Ireland, DublinBikes is operated by the city of Dublin and has been running since 2009. Recently DublinBikes announced a massive growth plan to implement an additional 950 bikes and 58 stations to its fleet! Luckily for me the bike share Gods were keeping me in their sights and placed a station right outside of my hostile.

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We can dream.

After visiting the wonderful city of Dublin, I wandered on to the hustle and bustle of London. The city of London has one of the largest bike share systems in the world, Barclay’s Cycle Hire.

Fun Fact: Barclay’s Cycle Hire was implemented by Mayor Boris Johnson and is widely refereed to as “Boris Bikes”

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Let me just start with the fact that London was a terrifying place to ride bikes. The traffic is massive and let’s just say that Londoners are too preoccupied with the well being of cyclists. Once I veered off the heavily populated roads, the ride was quite nice.

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Barclay’s Cycle Hire was ahead of the curve when it came to reporting damaged bikes. For a fleet the size of Madison B-cycle’s it is manageable to continually maintain our entire fleet. However, when you are the size of Barclay’s fleet (8,000+) a system to notify the team of damaged bicycles comes in handy.

En route to Paris I made a pitstop at the birthplace of the world’s best waffles and chocolate, the city of Brussels, Belgium. Villo! is Brussels resident bike share system with a fleet of 5,000 bikes and 360 stations.

villo.brussels.jpgThe design of the Villo! bikes, like most bike share bicycles, was a standard cruiser frame, 3 speeds and a basket to fit all the Belgium beer and chocolate possible. Brussels was a fantastic city to bike in! The roads were not heavily congested and the citizens of Brussels respected the rules of the road…aka when I rang my bell they jumped to the right.

My final international bike share destination was the home to the world’s larget bike share system, Paris.

Velib'.Paris.jpg

Vélib’ (yes that is the correct spelling…don’t ask me why) was launched in July 2007 and currently has around 18,000 bikes and 1,200 stations. The estimated ridership (per day) is around 100,000 rides. To put that number into perspective on July 10th Madison B-cycle hit our 100,000th ride since our opening in 2011. Talk about self-conscious.

Having the opportunity to travel to these incredible places has reinvigorated my love of bike share and I hope to bring some new ideas to the table that were inspired by my time abroad. Keep an eye out B-cyclers!

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The B-Ionic Man

20130608_101653For the past 24 years, Trek Bicycle Corporation and the MACC Fund (Midwest Athletes Against Childhood Cancer) have been teaming together for the Trek 100 Ride For Hope. The Trek 100 has contributed over $11 million dollars to pediatric cancer research, and we imagine that fund grew substantially after the 2013 ride held this last Saturday in Waterloo.

Each rider was asked to raise $2/mile for two times the number of miles they pledged to ride, with the longest possible mileage being 100 – the grand Century. As if riding 100 miles on a bike wasn’t enough, our long time friend at B-Cycle National HQ – Brian Conger – decided it would be best to ride on a B-cycle. Because some people are awesome, and some people are real life bionic men (B-ionic…if you will).

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Most riders first question upon hearing Brian would be riding his century on a B-cycle was “Why?” But in true super human form, Brian simply asked “Why not?” If you think about it, the logic is quite simple. Big, plushy seat. A basket that allowed for the perfect aero position and top speeds. Plenty of room inside said basket for his cell phone (in which he used to make not one, but TWO conference calls while riding…can you say BOSS? But literally. Pun intended).

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Brian100ride

Forget fancy clip-ins and padded shorts. Brian rode his century in what looked like khaki golf shorts and Reeboks. It’s not the first time we’ve talked about B-cycles being magic bikes or stated that anything is possible on a B-cycle. But now Brian has actually proven that. This is factual now. ANYTHING is possible on a B-cycle. Had Brian done any modifications to the B-cycle, it probably would have flown (similar to the the ending scene from Grease where the car suddenly flies…). Maybe next year Brian…maybe next year.

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So huge thanks to Trek for this amazing event and to the MACC fund for all their support. And a huge round of applause to the B-ionic Man Brian for his heroic efforts and logic-defying physical capabilities. In the spirit of always striving for bigger and better, we’d like to propose a challenge for next year Brian, since super-humans like you always need new goals…

The Century…on the Trike?

Race essentials. Water. Ice. Teddy Bear.

Race essentials. Water. Ice. Teddy Bear.

Cheer Station!

Cheer Station!

Wouldn't be a proper event without a pic of an awesome baby in our shades.

Wouldn’t be a proper event without a pic of an awesome baby in our shades.

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Brats and Bikes.

So. There is this not-so-famous song by the not-so-talented Ke$ha. But hey, we love to hate her, hate to love her. Today is one of those days where ya just love her. The holiday weekend is upon us and party music is in the air – as well as the smell of brats. We couldn’t help but take a little creative liberty and re-work Ke$ha’s not-so-classic “Boots and Boys” as an expression of our deep excitement to be a part of the annual Johnsonville Brat Fest. We’ve re-written the lyrics below to be more our style. We present to you “Brats and Bikes.” Music video to follow? Maybe. Just maybe.

our newest brand ambassador.

world’s cutest b-cycler

20130524_184936Brats and Bikes

Brats and bikes. Oh.

I think it’s time that I mention
I’ve got myself an obsession
For the smell, for the touch
For that mustard-covered stuff.

I know I’ve got myself a habit
But I gotta bike now.
To the Brat Fest, right in town
Let me break it down.

20130524_184844I check it out, and I ride off.
So see what I got?
I got brats and bikes.
I can fit so many on my trike.
I gotta say it.
I eat my brat so pretty as I ride my bike in the city.
Watch out, brats and bikes.

Give me brats and bikes.

Give me brats and bikes.

Bikes.

20130524_184858I’ll buy quite the collection.
For the excellent condiment section.
Johnsonville brats, big red bikes.
Oh, don’t forget the trike.
My basket holds brats like a champ.
All along the bike path.
Check it out, ride it ’round.
Oh, lookie what I found (a special brat fest station!)
Brats and bikes!
I can fit so many on my trike.
I gotta say it, I eat my brat so pretty as I ride my bike in the city.
Watch out, brats and bikes.

20130524_184908Give me brats and bikes.

(Crazy for you, crazy for you)

Give me brats and bikes.

(I’m crazy for you, you yummy brat you)

Give me brats and bikes.

(Crazy for the trike)

Give me brats and bikes, oh, oh.

 Long story short – ride a B-cycle to Brat Fest. Grab your gang and go. The $5 access fee is waived all weekend and 30 minute trips are free, per usual. It’s basically free to ride all weekend. So get your brat and bike on. B-Team will be waiting for you with swag and smiles. And send us all your best Brat and Bike photos – @Madison_Bcycle

clear eyes. full mouths

clear eyes. full mouths

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From Camp Randall Station to Willow Island. 26 minutes flat.

view from the John Nolen bike path as we cruised home from Brat Fest

view from the John Nolen bike path as we cruised home from Brat Fest

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The First Tour de TRIKE!

Recently, a brave soul by the name of Steve Wasmund took the B-trike on a Tour de B-cycle. Steve was thoughtful enough to document the experience and share it with the world! 

Read his account of the day below!

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(Photo Credit: Nathan Vergin) 

I was B-cycling back from work and needed to stop by Trader Joe’s. Out of the corner of my eye I see the elusive B-cycle trike parked at the Camp Randall station! I knew my evening had just taken an interesting turn. I did my own u-turn, checked in the 2-wheeler I’d been riding and was in the process of rolling up my sleeves to arm-wrestle the nice lady who was getting ready to check out another cycle at the station when she informed me she wasn’t planning on riding the trike. Whew. That would have been a tough fight. I dropped my bag in the trunk, swiped my card, un-docked the trike and, immediately, Travis Youman (of Stray Cat Bicycles) and his wife, Shannon, ride up… I thought to steal the trike, but we just chatted for a bit and Travis took it for a quick test ride. He approved, although mentioned that the Sturmey Archer shifter was stiff… and backwards (it’s English). 

We parted ways and I continued on to Trader Joe’s. Not daring to lose my grasp on the trike, I locked up to the bike rack instead of docking it. Greedy, for sure, but I was willing to commit that sin in order to continue riding. Five minutes and a salad later and I was spinning again, trying to decide where my test ride should take me. I contacted a couple of friends from the Church of the Spoken Wheel, Martha and Nate, who always seem to be out riding and sure enough, they were planning a leisurely spin around Lake Monona. It didn’t take but 10 minutes of chatting, brainstorming, daring, test riding and laughing and we’d devised the ingenious plan of tackling the Tour de B-trike! Martha’s neighbor, Sam (of Scram Couriers) was so entertained by our antics that he decided to hop back on his bicycle after a full day of delivering and join us on our mission. Almost 7pm on a beautiful Monday evening during Bike Week in Madison and we were off! 

West through campus to the University Hospital, south to Monroe & Knickerbocker, along the shoreline of Lake Wingra and back east to the Sheraton Hotel, up John Nolen Dr, along the shore of Lake Monona down Willy out to Olbrich Gardens, Tenney Park then back downtown to sweep up the density of stations available there. We were going to make it!

It was an amazing tour and we gave it our best. We live to tour another day.

My thoughts on the trike… it needs a bell. There need to be more of them, and they need bells.

Thanks B-cycle. 

An incredible account of an incredible day of events. 

If you have an stories you would like to share with your fellow B-cyclers email them to connor_macwilliams@trekbikes.com or claire_hurley@trekbikes.com

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Upcoming Usage Increase

Dear Madison B-cycle Users and Enthusiasts,

It has been a busy week here at Madison B-cycle. Our team is diligently working on one of our largest events of the year; Trek World. This annual convention is held by Trek Bicycle, who will be unveiling the latest and greatest products for the upcoming year.

As you may recall last year Madison B-cycle held our grand unveiling at Trek World, when we unloaded 75+ bikes on the Monona Terrace. Well this year we wanted to make another big impact on Trek World by giving each participant a demo membership. Now you may be wondering how this will affect you, the B-cycle user. Since Trek World brings in vendors from across the country and globe, there will be an increase of around 1,000 members in our membership pool. This will lead our B-cycles to be in a higher rate of usage than normal.

But do not fret our Madison B-cycle team has taken measures to ensure that all of our users will have easy access to B-cycles when, and where they need them.

To keep updated on all Madison B-cycle happenings, make sure to follow us on Twitter and Like us on Facebook!

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Madison Tour de B-cycle

A How to Guide: Tour de B-cycle 

Courage, endurance, and a membership. These are the things you will need to successfully complete a Tour de B-cycle.Think you have what it takes to complete a Tour De B-cycle? Take the challenge!

What: Visit each and every B-cycle station in Madison. One bike check-in and one bike check-out must be logged. This ensures that each of your trips is being tracked. Make sure to use the map on www.MadisonBcycle.com or download the B-cycle app for all locations!

When: All 32 check-ins and check-outs must be within 24 hours. All rides between stations must be under 30 minutes.

Where: All 32 B-stations in Madison! Make sure to return to the B-cycle station that you started from to complete the loop.

Why: Pride. Completing a Tour de B-cycle is a feat that many never accomplish. Oh also, for fun of course! In addition to your new sense of pride, anyone that completes the challenge receives a free Madison B-cycle shirt!

How: Map your route, and check out your first bike! When you’ve completed the journey, post a photo on Facebook Page, and email info@madisonbcycle.com to tell us about it!

Extras:

  • Wear a helmet!
  • Have a friend join in on the challenge with you.
  • Bring sunscreen, water, etc.
  • Enjoy exploring downtown Madison!

 

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B-healthy B-happy Hours

Introducing: B-healthy B-happy Hours

Throughout the summer, on the first Tuesday of every month, Madison B-cycle, Whole Foods, and one local business will be hosting B-healthy B-happy Hours. From 4:30-6pm, we will be at one of our B-Stations around the city providing health conscious activities, information on local businesses, food, and drinks to all participants. These events are meant to promote living a healthy lifestyle and enjoying local Madison businesses.

Our first BHBHH event was June 5th at the John Nolen and Law Park B-station. Whole Foods provided a delicious variety of snacks and refreshing drinks. Mats were provided by The Studio, where instructors were able to give free tips and run through yoga exercises, specific to each individual. Groups of people learned how to incorporate simple yoga poses and breathing techniques into their everyday fitness routines.

 

Other B-healthy B-happy Hour Events this summer:

AUGUST 7: Movin Shoes: Running in hot weather at the Brittingham Park B-station

SEPTEMBER 4: Whole Foods: Healthy Tailgating options at our Camp Randall B-station