Trek Stores of Madison sponsor free access to bike sharing program
The Madison B-cycle bike sharing program celebrated one year of operation by offering free 24-hour memberships the day of Madison’s Ride the Drive event, Sunday June 3rd. Thanks to the program’s title sponsor, Trek Bicycle Stores of Madison, users who took advantage of the free ride offer only had to cover usage fees for trips lasting longer than half an hour. To take advantage of the free 24-hour pass, users simply registered at any B-cycle station or online at madison.bcycle.com.
At the Ride the Drive location on John Nolen Drive, Madison B-cycle and The Trek Bicycle Store of Madison hosted a range of family-friendly activities, including a bean bag toss, speed challenge races on B-cycles, and an obstacle course. Participants who rode B-cycles to the Trek store of Madison space got VIP access to play for prizes on the B-cycle plinko board, and cake to celebrate the program’s one-year anniversary.
“We wanted to make Ride the Drive easily accessible so everyone in Madison could participate,” said The Trek Bicycle Store’s Matt O’Donnell. “B-cycle is a great service located all over downtown Madison, so it’s the easiest way to get people on bikes for an event like this.”