Free rides and commuter support station aim to grow downtown
Madison B-cycle offered free bike trips during the Wisconsin Bicycle Federation’s Bike to Work Week, May 14th through 18th. Free B-cycles provided easy access to two-wheeled transportation in hopes of getting more people riding bikes for short trips in and around Madison’s downtown. The cost of a 24-hour membership was waived at all of the B-cycle kiosks during the week, making all trips lasting less than thirty minutes free to all. Bike commuters were able to get an overview of the B-cycle program while enjoying complimentary coffee and bagels.
Bike to Work Week offered the oppportunity to try out the red bikes during morning evening commutes. Parking farther away from downtown Madison, and taking a B-cycle the rest of your commute, avoids the hassle of downtown vehicle parking. “It’s also a great way to try out new restaurants people wouldn’t have time to walk to on a lunch break, or just to get out and stretch the legs during the day or after work,” noted Claire Hurley, Madison B-cycle Manager.