Monthly Archives: June 2012

Madison Tour de B-cycle

A How to Guide: Tour de B-cycle 

Courage, endurance, and a membership. These are the things you will need to successfully complete a Tour de B-cycle.Think you have what it takes to complete a Tour De B-cycle? Take the challenge!

What: Visit each and every B-cycle station in Madison. One bike check-in and one bike check-out must be logged. This ensures that each of your trips is being tracked. Make sure to use the map on or download the B-cycle app for all locations!

When: All 32 check-ins and check-outs must be within 24 hours. All rides between stations must be under 30 minutes.

Where: All 32 B-stations in Madison! Make sure to return to the B-cycle station that you started from to complete the loop.

Why: Pride. Completing a Tour de B-cycle is a feat that many never accomplish. Oh also, for fun of course! In addition to your new sense of pride, anyone that completes the challenge receives a free Madison B-cycle shirt!

How: Map your route, and check out your first bike! When you’ve completed the journey, post a photo on Facebook Page, and email to tell us about it!


  • Wear a helmet!
  • Have a friend join in on the challenge with you.
  • Bring sunscreen, water, etc.
  • Enjoy exploring downtown Madison!


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B-healthy B-happy Hours

Introducing: B-healthy B-happy Hours

Throughout the summer, on the first Tuesday of every month, Madison B-cycle, Whole Foods, and one local business will be hosting B-healthy B-happy Hours. From 4:30-6pm, we will be at one of our B-Stations around the city providing health conscious activities, information on local businesses, food, and drinks to all participants. These events are meant to promote living a healthy lifestyle and enjoying local Madison businesses.

Our first BHBHH event was June 5th at the John Nolen and Law Park B-station. Whole Foods provided a delicious variety of snacks and refreshing drinks. Mats were provided by The Studio, where instructors were able to give free tips and run through yoga exercises, specific to each individual. Groups of people learned how to incorporate simple yoga poses and breathing techniques into their everyday fitness routines.


Other B-healthy B-happy Hour Events this summer:

AUGUST 7: Movin Shoes: Running in hot weather at the Brittingham Park B-station

SEPTEMBER 4: Whole Foods: Healthy Tailgating options at our Camp Randall B-station

Happy Birthday Madison B-cycle!

Trek Stores of Madison sponsor free access to bike sharing program
The Madison B-cycle bike sharing program celebrated one year of operation by offering free 24-hour memberships the day of Madison’s Ride the Drive event, Sunday June 3rd. Thanks to the program’s title sponsor, Trek Bicycle Stores of Madison, users who took advantage of the free ride offer only had to cover usage fees for trips lasting longer than half an hour. To take advantage of the free 24-hour pass, users simply registered at any B-cycle station or online at
At the Ride the Drive location on John Nolen Drive, Madison B-cycle and The Trek Bicycle Store of Madison hosted a range of family-friendly activities, including a bean bag toss, speed challenge races on B-cycles, and an obstacle course. Participants who rode B-cycles to the Trek store of Madison space got VIP access to play for prizes on the B-cycle plinko board, and cake to celebrate the program’s one-year anniversary.
“We wanted to make Ride the Drive easily accessible so everyone in Madison could participate,” said The Trek Bicycle Store’s Matt O’Donnell. “B-cycle is a great service located all over downtown Madison, so it’s the easiest way to get people on bikes for an event like this.”

Free B-bikes for Bike to Work Week

Free rides and commuter support station aim to grow downtown
 two-wheeled transit
Madison B-cycle offered free bike trips during the Wisconsin Bicycle Federation’s Bike to Work Week, May 14th through 18th. Free B-cycles provided easy access to two-wheeled transportation in hopes of getting more people riding bikes for short trips in and around Madison’s downtown. The cost of a 24-hour membership was waived at all of the B-cycle kiosks during the week, making all trips lasting less than thirty minutes free to all. Bike commuters were able to get an overview of the B-cycle program while enjoying complimentary coffee and bagels.
Bike to Work Week offered the oppportunity to try out the red bikes during morning evening commutes. Parking farther away from downtown Madison, and taking a B-cycle the rest of your commute, avoids the hassle of downtown vehicle parking. “It’s also a great way to try out new restaurants people wouldn’t have time to walk to on a lunch break, or just to get out and stretch the legs during the day or after work,” noted Claire Hurley, Madison B-cycle Manager.

Madison B-cycle Lowers Membership Fees for 2012


With gas prices projected to continue to rise throughout 2012, Madison B-cycle, Madison’s city-wide bike sharing system, will be lowering its daily membership fee to $5 while keeping annual membership fees flat.

As part of an ongoing partnership between Madison B-cycle and the University of Wisconsin-Madison, $20 Annual Memberships are now available to all UW Students, Faculty and Staff. This special pricing is sponsored by UW Transportation Services. Madison B-cycle has four stations located on the UW campus sponsored by UW Transportation, UW Athletics, UW Housing and UW Health. The station locations make it quick and convenient for students and staff to go by bike from dorms, classes, and meetings across campus.

With its new lower pricing structure, B-cycle will be among Madisonian’s most affordable means of transportation. Along with the reduced price comes the removal of the week-long membership, which proved unpopular with members. Madison’s 270 iconic red B-cycles will begin returning to the Madison landscape April 1 with eight new station locations planned across the city for 2012.“We feel that B-cycle’s true impact will be made if we continue to focus our efforts on making the system more readily available and more affordable for more people,” said Madison B-cycle’s Claire Hurley. “The changes we have made for 2012 are directly based upon feedback that our users have provided us with.”B-cycle’s mobile app is available now and provides real-time bike availability and nearby station locations based upon a user’s geographic location. The app is available on the Android and iPhone mobile platforms and is a great tool for any member.
University of Wisconsin Students Faculty and Staff: To redeem your $20 Annual Membership, sponsored by UW Transportation, use the corresponding promotional code:


Faculty and Staff: WISCFACULTY

Use your UW email address to redeem.